Meet Heritable's Founders
Amie Anderson
Cofounder, Heritable
LMSW, Ms.Ed
My mom was a true artist when it came to “kinkeeping” — the often invisible work of holding families and communities together through stories, traditions, and the creation of magical moments. She made people feel seen. She remembered what others forgot.
When she died in 2002, I slowly stepped into that role myself: becoming the one who reaches out first, hosts holidays, takes pictures, and tries to write each chapter of our family’s life in the way that feels most meaningful. That instinct shaped my career too. First as a pre-k teacher, then as a family therapist, I spent years helping families center connection, identity, and belonging through life’s biggest transitions.
When I became a mom in 2024, every moment with my son started to feel magical. I wanted to share photos and videos of him with my people, but we also felt uneasy about putting his face on social media in the age of AI.
Around the same time, my mom’s siblings – now in their 80s – started cleaning out garages and attics. Envelopes of old photographs, handwritten recipes, letters, and home videos started arriving at my house, joining the boxes I had already inherited from my parents. Looking at the growing piles of fragile family history, I felt three things at once: reverence, guilt, and fear.
I didn’t just want to preserve the objects. I wanted my son to know the people behind them: the laughter, the games, the messy stories, the way our family showed up for one another in hard times. But I couldn’t bring myself to open a single box. Trying to organize decades of memories alone felt completely overwhelming.
So, I gathered my relatives on a video call to pitch the idea of a shared family archive that we could all add to together. It turned out we all had hard drives and forgotten folders across a dozen different platforms, but none of them could do what we needed. I came to my husband, Patrick, desperate for a solution. “It feels like something better should exist, but I just can’t find it.”
A few months later, Patrick surprised me with the first version of Heritable. In between diapers and dishes, he had built my dream platform: a way for families and communities to share the story of who they are – past, present, and future. An active, collaborative archive, with social elements, real security, and beautiful, intuitive design. We’ve been building it together ever since – creating a digital home base, from our family to yours.
Here’s what I’ve learned in the process: Kinkeeping was never meant to be carried by just one person. Witnessing, remembering, and honoring a lifetime — that’s work that belongs to all of us.
My cousins are now filling in details I never knew about my own family. Our family photos and videos are no longer collecting dust – they’re part of our living history. I’ve loved being able to share home movies of my mom with my son, and it’s amazing to know that he’ll grow up hearing everyone’s stories about her, not just mine.

Patrick Metzger
Cofounder & CEO, Heritable
I’ve spent my career leading the creation of digital tools that millions of people rely on every day. When Amie and I began making Heritable, I knew I wanted to pour that same level of technical rigor into building a reliable, well-crafted home for our family’s legacy.
Privacy is at the heart of Heritable. Everything we build starts from the assumption that what's most precious to a family belongs to that family alone, never to an algorithm.
I was raised by powerful matriarchs who held our family together, researched the genealogy of our ancestors, forged their own paths, and shared the stories that helped us understand our place in the world. Heritable is, in part, an attempt to make that kind of devotion shareable, to give every family a way to hold the thread without putting it all on one person.

See what we've been working on.
Software Development Changelog
May 11, 2026
- If sharing an asset with a "public" link, show a preview image of that asset on the login page
May 7, 2026
- Improvements to Timeline View (better animations on scroll)
May 6, 2026
- SEO enhancements
- Security improvements
May 5, 2026
- Improvements to Timeline View (preview PDFs, cluster images more cleanly)
- Allow for keyboard navigation in more instances
May 4, 2026
- Make notifications more realtime
- Allow users to dismiss a notification
May 3, 2026
- UX enhancements
- Success confirmation toasts in more instances
- Show connections adjacent to the family, aligned with the generation they're connected to
- Improve UX of joining from an invite
May 2, 2026
- Allow users to give Heritable as a gift to another user
- Improve UX for setting a profile photo
- Allow users to remove a sibling relationship
April 30, 2026
- Allow adding siblings without needing to add parents first
- Accessibility enhancements
April 27, 2026
- After clicking Add Person, allow for switching to inviting someone rather than creating a person record
April 24, 2026
- If adding a partner to a parent, ask if the parent's children are also their children. Do the same if adding children to one partner.
April 22, 2026
- Enhanced Account Control — Allow for editing first and last name directly within Account Settings.
- Smarter Relative Timestamps — Comments and updates now use a more intuitive, compact format (e.g., "17h ago," "3d ago"). We also added defensive time-zone handling to ensure these labels are accurate regardless of your location.
- System Resilience — Gracefully handle edge cases when video processing or opt-in facial recognition is queued but items are deleted during or before processing.
April 21, 2026
- Reimagined Upload Experience — Rewrote the upload system from the ground up for significantly faster performance. You can now tag all files at once or individually during the upload process, track progress with precise per-file indicators, and navigate the upload queue without any interface lag.
- Opt-in Facial Recognition — Improved the background processing of facial recognition and refined notifications to be less noisy when multiple photos of the same person are identified. Improved face tagging during bulk uploads to ensure every person is correctly labeled from the start.
April 20, 2026
- Powerful Bulk Uploading — Improved the multi-file uploader with a new results toast that provides a clear summary of your upload success. Introduced "Shift-click" support for checkboxes, allowing you to quickly select ranges of files.
- Smarter Person Invitations — You can now invite family members to collaborate on the archive directly while adding them to the family tree.
- Enhanced Navigation & Profiles — Added a "My Profile" link to the main navigation dropdown, making it easy to jump directly to your own record in the tree (if set).
April 18, 2026
- Upgraded Web View — Fixed the "Force Atlas" network graph layout in the Web View.
- Optimized Mobile Search — Redesigned the search interface for mobile devices to maximize screen space.
- Improved New Member Onboarding — Family members joining an existing archive via an invitation now receive a guided onboarding experience to help them get started quickly.
April 17, 2026
- Expanded Genealogy Support — Added support for importing MacFamilyTree GEDCOM files, ensuring a smoother import process for users migrating from other family tree software.
- Intelligent Tree Layout — Refined the family tree algorithm to better handle complex, overlapping relationships.
- Archive Import Enhancements — Fixed an issue where photo tags were missing after duplicating an archive, and updated the system to automatically switch to the family tree view immediately after a successful import.
April 16, 2026
- Reliable Auto-Tagging — Fixed a backend issue that was preventing opt-in facial recognition from automatically saving tags in certain instances
- System-Wide UI Refinements — Standardized the appearance of several components for a more unified experience across the site.
April 15, 2026
- More Accurate Opt-in Facial Recognition — Refined our AI thresholds to better identify family members across different ages and angles.
- Intuitive Tagging Experience — You can now click directly on a detected face square to quickly identify someone. The tagging system is also smarter about merging existing tags with auto-detected faces.
April 14, 2026
- Improved Upload Experience — You can now minimize the upload modal to continue browsing while your files are being added. We also refined the multi-file upload flow to handle sequential drag-and-drops more reliably and added the ability to cancel active uploads.
April 13, 2026
- Advanced Face Tagging UX — Introduced a more intuitive tagging experience where faces are automatically detected and outlined when you enter tagging mode. You can now drag to reposition tags on both desktop and mobile, and confirm or reject AI-generated suggestions with a single click.
- Rich Text Editor — Still testing, added drag-and-drop image support.
- Cross-Archive Flexibility — Improved support for users with multiple family archives.
- System Privacy & Security — Patched and updated core libraries to ensure the platform remains fast and secure.
April 12, 2026
- Enhanced Feedback System — Improve our internal support & communications systems.
April 10, 2026
- Intelligent Facial Recognition — Introduced opt-in facial recognition that can identify and tag family members during upload. If enabled, the system now automatically suggests tags based on confidence levels.
- Enhanced Media Interaction — You can now see tagged faces simply by hovering over a photo, even without entering "tag mode."
- Enhanced Feedback System — Improve our internal support & communications systems.
April 8, 2026
- Enhanced Feedback System — Improve our internal support & communications systems.
April 7, 2026
- Add Rich Text Editor — Testing a new RTE, only staff-facing for now, but eventually something that could roll out to our community in more places.
April 3, 2026
- Upgraded Media Preview in Lightbox — PDFs now display at a larger scale, and videos automatically adjust to fit your window without overflowing.
- Enhanced Feedback System — Improved our internal support system to better allow ongoing communication with Heritable's community.
April 1, 2026
- SEO — Better markup across the site to improve search engine ranking.
March 31, 2026
- Tree layout — Better display of solo parents and multiple marriages.
March 30, 2026
- Enhanced Navigation — Mentions are now clickable, making it easier to jump between people and items across your archive.
- General Polishing — Updated tree layout and interface styling and microcopy to provide a smoother, more consistent experience.
March 27, 2026
- Bug fix for display of @-mention notifications
March 26, 2026
- Enhanced Collections — Added support for collection cover photos.
- Improved Family Tree — Better support and display stepparents within the family tree.
- Performance — Expanded page pre-rendering for a faster browsing experience.
March 25, 2026
- Infrastructure — Enhanced support and stability for handling large file uploads.
March 23, 2026
- Family Tree — Further optimizations and visual improvements to the tree layout engine.
March 21, 2026
- System Reliability — Deployed back end upgrades to improve overall infrastructure resilience.
March 20, 2026
- User Experience — General UX improvements and polish across the platform.
March 19, 2026
- Account Management — Made it easier to transfer archive ownership and manage billing responsibilities.
- Family Tree — Styling and layout improvements.
March 18, 2026
- Data Model — Added new relationship events (Started Dating, Split Up, etc.) and renamed Events to Collections.
- Search & Performance — Enabled filtering in search by who uploaded a file.
- Performance — Implemented major performance improvements that reduced family tree load time significantly.
March 17, 2026
- Social Features — Added support for @-mentions in comments and introduced notifications for when you are tagged in content.
March 15, 2026
- Communications — Added automated email notifications for expiring trials and welcome emails following a purchase.
March 14, 2026
- Data Integrity — Implemented logic and safeguards to prevent the grandfather paradox within family lineages. ⏳
March 13, 2026
- Media Management — Implemented a visual deduplication system to identify duplicates even if file metadata changes.
- Lightbox View — Expanded tagging capabilities in the Lightbox view.
March 11, 2026
- Metadata — Added a Keyword field and expanded IPTC metadata display.
- Bulk Actions — Enabled bulk actions (tagging, deletion, etc) in more locations (Person Modal, Person Detail).
March 10, 2026
- Platform Polish — UX improvements to the checkout flow.
March 9, 2026
- Search — Added sort options to better organize results.
March 8, 2026
- Infrastructure — Migrated the primary domain from heritable.cloud to joinheritable.com and introduced a distinct app to handle redirects.
March 7, 2026
- Infrastructure — Completed system preparations for the domain migration.
March 6, 2026
- Lightbox View — Launched a more immersive media viewing experience as the default for media, while preserving the detail page for a more information-forward layout.
March 5, 2026
- Search & Discovery — Added typeahead search to allow easy filtering to files tagged with one or more people, locations, or other attributes.
- User Experience — Implemented clearer per-file upload progress indicators and added the ability to resend verification emails.
March 2, 2026
- Timeline View — Added configurable zoom levels to the Timeline view for better historical navigation.
March 1, 2026
- Family Tree — Set auto-layout as the default view, with a toggle to switch to honoring manual positioning adjustments.
- Notifications — General improvements to the notifications system.
February 28, 2026
- User Experience — Launched a homepage redesign and added new welcome modals to the onboarding flow.
- Data Import — Improvements to the GEDCOM file import tool.
February 26, 2026
- Family Tree — Added a "Find Person" feature in the tree view to quickly locate and zoom in on an individual.
- Security & Infrastructure — Deployed security hardening measures and added a dummy mailbox on the staging environment.
February 24, 2026
- User Experience — Smoothed out the onboarding UX by prepopulating more data fields.
- Data Model — Added support for a "Latest Last Name" (e.g., married name) and other profile fields.
- Family Tree — Introduced Intelligent Root Sorting logic to the family tree layout.
February 23, 2026
- Family Tree — Implemented an option for users to manually adjust a person's position in the family tree without affecting the view for other users.
- Administration — Added waitlist onboarding features for site administrators.
February 22, 2026
- Family Tree — Switched to utilizing the Buccheim layout algorithm (with customizations) as the primary approach for tree structures.
- Security — Applied further security hardening across the platform.
February 20, 2026
- Intelligent Tree Layout Engine — Major overhaul to the layout algorithm featuring bidirectional collision resolution and descendant-based branch clustering for complex family structures.
- Security & Infrastructure — Hardened system security with enhanced rate limiting and strict data access policies (RLS). Optimized delivery systems to ensure reliable communication across all user regions.
- Platform Polish — Refined landing page and pricing experiences with standardized terminology and improved search visibility through optimized site-wide metadata.
February 17, 2026
- Complex Relationship Support — Added logic to intelligently handle half-siblings and disconnected subtrees within the family tree, ensuring visual clarity for non-traditional family structures.
- Navigation Overhaul — Launched a secondary navigation system for seamless switching between archive views and introduced automated portrait selection for person profiles.
- Data Integrity — Reached 95% accuracy for automated data matching during imports and expanded search capabilities to include audio archives.
February 15, 2026
- System Hardening — Strengthened infrastructure security and optimized backend performance, resulting in significantly reduced application bundle sizes.
- User Experience — Introduced instructional lightboxes and interactive help guides to assist users with advanced archive management tasks.
- Bulk Management — Launched new endpoints to support high-speed bulk downloads of family assets and media.
February 13, 2026
- Media Scaling — Expanded processing capacity to support large 10GB video uploads and improved pipeline resilience for high-resolution transcode tasks.
- Accessibility & Quality — Resolved over 80 UI issues, focusing on modern accessibility (A11y) standards and more robust error handling across the frontend.
- Operational Security — Standardized user roles and permissions to ensure consistent and secure data access across all archive types.
February 11, 2026
- Connectivity Fixes — Resolved critical routing issues for shared person links and polished the public sharing interface with improved brand consistency.
- Infrastructure Hardening — Deployed security patches for authentication endpoints and implemented protection against common web redirection vulnerabilities.
February 10, 2026
- SEO & Visibility — Optimized 17 public routes for search engine indexing and implemented advanced structured data for better discovery of family history resources.
- Preference Persistence — Navigation now intelligently remembers your preferred view (Tree, Web, or Timeline) on a per-archive basis.
February 9, 2026
- Interface Redesign — Rebuilt the asset upload experience with a visual thumbnail grid and in-modal batch editing.
- Mobile Touch Optimization — Overhauled the network graph with full touch support and dynamic node scaling for better usability on smartphones.
- Stability — Resolved billing edge cases for Founding Member tiers and improved real-time notification reliability.
February 8, 2026
- Upload Efficiency — Implemented streaming uploads to handle massive datasets with minimal memory overhead.
- Flexible Date Precision — Launched support for partial dates (Year-only or Month/Year) and standardized a global, unambiguous date format across the platform.
- Data Portability — Introduced tools to import content directly between Heritable archives and added a "Safety Preview" when deleting archives to prevent accidental loss of shared data.
February 7, 2026
- Automatic Scene Detection — Video uploads are now automatically analyzed to create navigable chapters and segments.
- Archive Duplication — Admins can now clone entire archives, with intelligent storage management that prevents redundant file usage.
- Process Recovery — Implemented a background recovery system that automatically resumes interrupted video processing tasks.
February 6, 2026
- Multi-Archive Architecture — Completed the transition to a "Library" model, allowing users to manage multiple independent archives under one account.
- Ownership Transfers — Launched a formal system to securely transfer archive ownership and management between different accounts and libraries.
February 5, 2026
- Interactive Layouts — Refined the family tree algorithm to resolve complex sibling interleaving and introduced animated expand/collapse handles.
January 30, 2026
- Platform Polish — Optimized family tree and web view layouts for better readability, streamlined the "Add Person" flow, and enhanced photo tagging with a persistent editing mode.
January 27, 2026
- Family Tree & Profile Enhancements — Improved the layout algorithm with better collision detection and spouse placement, and streamlined profile photo workflows with direct upload and tagging prompts.
January 26, 2026
- Nickname & Suffix Metadata — Added support for nicknames and generational suffixes across the UI and database.
January 25, 2026
- Mobile Experience & Modal UX — Redesigned person and event modals into iOS-style bottom sheets to resolve browser chrome overlap and fixed keyboard avoidance and input overflow bugs.
- Feature Flags — Introduced a backend-driven feature flag system for safe experimental rollouts.
January 24, 2026
- Admin Tools — Implemented a staging database reset tool for developers to clear test data while preserving essential accounts and assets.
January 23, 2026
- Timeline View — Built a new multi-generational timeline to visualize family events, media, and milestones across a chronological scale.
- Portrait Cropping — Added a visual tool to precisely crop and center profile photos for person portraits directly within the app.
- Location Tagging — Integrated geolocation search for asset and event tagging, featuring debounced search and location cascading for linked media.
- Learn Section — Introduced a new resource center with SEO-optimized articles and educational layouts for digital archiving.
- Thumbnail Optimization — Migrated to WebP format with improved compression and background processing for faster page loads.
- Email System — Rebuilt and standardized seven system email templates with a consistent new brand identity.
January 20, 2026
- Location Tagging — Introduced Geoapify integration to search and tag addresses on assets and events, including automatic location syncing for linked media.
- Face Tagging — Built a new mode to place markers on faces in photos and link them to people, featuring visual indicators when hovering over names.
- Advanced Search — Expanded search results to include people and events, ensuring event searches return all specifically tagged assets.
- PDF Support — Implemented a multi-page viewer with text selection and navigation, plus automatic thumbnail generation for the first page of documents.
- User Interface — Updated terminology to "Partner," improved web view node dragging, and added "Add Connections" to the Person Modal for faster tree building.
January 19, 2026
- Video Processing — Implemented async metadata extraction, transcoding logs, a custom mobile player, and video tagging support.
- Web View (Network Graph) — Launched a new Sigma.js-powered network graph visualization with profile photos, custom labels, and persistent preferences.
- Family Tree Enhancements — Added position persistence, snap-to-grid, collision detection, and improved mobile UX.
- Performance & Stability — Fixed duplicate email race conditions, optimized browser resource usage, and enhanced application-wide logging.
- User Experience — Improved breadcrumb navigation, password reset flow, and added toast notifications for key actions.
- Bug Fixes — Resolved issues with GPS data parsing, date formatting, and feedback submission.
January 16, 2026
- Asset Highlights — You can now "Highlight" specific photos and videos on a Person's profile, pinning them to the top of their media list.
- "This Is Me" — Added the ability to link your user account to your own Person profile in the family tree.
- Onboarding Checklist — A new guide to help you get started with setting up your family archive.
- Share Notifications — Improved email notifications when inviting people via share links.
- File Support — Added support for MKV video files.
January 15, 2026
- Share Memories — Added a "Share" button to assets and person profiles.
- Flexible Links — Create public links (accessible by anyone) or restricted links (family members only).
- Share View — A dedicated viewing experience for shared content with seamless login/signup.
January 14, 2026
- Bulk Upload — Added drag-and-drop support for folders and multiple files directly into the Bulk Upload modal.
- Roles Updated — "Owner" is now Admin and "Member" is now Editor, with stricter permission controls.
January 13, 2026
- Event Management — Launched a new Event Detail Page showing all people and media for an event.
- Bulk Actions — Sticky toolbar in Search for bulk tagging (People/Events) and deleting items.
- Search Upgrades — Added "Upload" button and drag-and-drop support directly in search results.
- Waitlist — Launched the new homepage and waitlist system.
January 9, 2026
- Performance — Improved photo caching and accessibility updates.
- Trial Fixes — Resolved issues with the 14-day trial period logic.
January 8, 2026
- Authentication — Major improvements to the signup flow and email reliability.
- GEDCOM — Enhancements to family tree import compatibility.
January 7, 2026
- Email Notifications — Comprehensive notification system for family activity.
January 6, 2026
- In-App Notifications — Added a notification bell and center for real-time updates.
January 5, 2026
- Comments — Introduced commenting on assets and stories.
- Data Export — Added "Download All" functionality for archive data.
January 2, 2026
- Bulk Upload — Initial release of the bulk upload tool.
- Analytics — Usage tracking and analytics dashboard.
December 30, 2025
- Person Creation — Enhanced "Add Person" flow with detailed fields.
- Family Tree Controls — Added interactive navigation controls.
December 28, 2025
- Subscriptions — Launched subscription tiers and management.
- Multi-Tenancy — Completed architecture for supporting multiple families.
December 26, 2025
- Family Tree — Initial release of the interactive Family Tree visualization.
December 17, 2025
- Foundation — Initial functional release with Multi-Tenant Architecture and Authentication.
October 4, 2025
- Project Inception — Initial codebase setup, core data modeling, and integration of secure cloud storage and search foundations.